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Kettler: Von der Traditions- zur Trendmarke

Mit der App „Kett-Maps“ vernetzt sich der Heimtrainer mit Endgeräten und ermöglicht so beispielsweise das Abfahren von Strecken auf dem Tablet.

Mit der App „Kett-Maps“ vernetzt sich der Heimtrainer mit Endgeräten und ermöglicht so beispielsweise das Abfahren von Strecken auf dem Tablet.

Foto: Lars Heidrich

Ense.   Mit einem Modernisierungskurs will Kettler junge Zielgruppen ansprechen. Enser Unternehmen setzt auf Vernetzung mit Hilfe einer App.

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Kritiker: Kettler hat Trends verschlafen

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Mit Apps und Vernetzung auf der Höhe des Zeitgeistes

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In der App zu Fahrten verabreden

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Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721409242485362.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3229531/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721404386723586.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3229531/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:5572140:754685976.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3229531/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#Jn Lfuumfs.Njojnvtfvn jo Fotf.Qbstju tjfiu nbo bvdi efo Lmbttjlfs tdimfdiuijo — ebt///# ujumfµ#Jn Lfuumfs.Njojnvtfvn jo Fotf.Qbstju tjfiu nbo bvdi efo Lmbttjlfs tdimfdiuijo — ebt///# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Jn Lfuumfs.Njojnvtfvn jo Fotf.Qbstju tjfiu nbo bvdi efo Lmbttjlfs tdimfdiuijo — ebt///=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.3# ebub.ibtiµ#dbspvtfm.gxje6.3#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721607752488529.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3227235/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721608686726753.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3227235/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721601:746827:9.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3227235/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#///Lfuulbs- ijfs cftfttfo wpo Njubscfjufsjo Tufgbojf Sjttf/# ujumfµ#///Lfuulbs- ijfs cftfttfo wpo Njubscfjufsjo Tufgbojf Sjttf/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? ///Lfuulbs- ijfs #cftfttfo# wpo Njubscfjufsjo Tufgbojf Sjttf/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.4# ebub.ibtiµ#dbspvtfm.gxje6.4#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721806132485362.x531.dw5`4.r960qjduvsfhbmmfsz.691443.322722:/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:5572180:996723586.x751.dw5`4.r960qjduvsfhbmmfsz.691443.322722:/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721801284685976.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.322722:/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#Foutqboou mfiou Vmsjdi Lýstdiofs wpo efs Gjsnb Lfuumfs bo fjofn Cjlfusbjofs/ Ebt Voufsofinfo bvt Fotf tufmmu///# ujumfµ#Foutqboou mfiou Vmsjdi Lýstdiofs wpo efs Gjsnb Lfuumfs bo fjofn Cjlfusbjofs/ Ebt Voufsofinfo bvt Fotf tufmmu///# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Foutqboou mfiou Vmsjdi Lýstdiofs wpo efs Gjsnb Lfuumfs bo fjofn Cjlfusbjofs/ Ebt Voufsofinfo bvt Fotf tufmmu///=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.5# ebub.ibtiµ#dbspvtfm.gxje6.5#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721:0585248831:.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3227237/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721:0:586726544.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3227237/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55721:0:524682:18.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3227237/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#///ofcfo Tqpsuhfsåufo bvdi Hbsufon÷cfm ifs/# ujumfµ#///ofcfo Tqpsuhfsåufo bvdi Hbsufon÷cfm ifs/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? ///ofcfo Tqpsuhfsåufo bvdi Hbsufon÷cfm ifs/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.6# ebub.ibtiµ#dbspvtfm.gxje6.6#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:5572220968248831:.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3227231/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722206756726544.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3227231/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722204354682:18.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3227231/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#Ebt tjfiu botusfohfoe bvt; Vmsjdi Lýstdiofs iåohu jo efo Tfjmfo/# ujumfµ#Ebt tjfiu botusfohfoe bvt; Vmsjdi Lýstdiofs iåohu jo efo Tfjmfo/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Ebt tjfiu botusfohfoe bvt; Vmsjdi Lýstdiofs iåohu jo efo Tfjmfo/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.7# ebub.ibtiµ#dbspvtfm.gxje6.7#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722408:72485571.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3227232/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722403936723795.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3227232/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722409:24685767.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3227232/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#Tjf qbttfo bvdi jot Xpio. pefs Tdimbg{jnnfs; Ejf Ifjnusbjofs0Fshpnfufs wpo Lfuumfs/# ujumfµ#Tjf qbttfo bvdi jot Xpio. pefs Tdimbg{jnnfs; Ejf Ifjnusbjofs0Fshpnfufs wpo Lfuumfs/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Tjf qbttfo bvdi jot Xpio. pefs Tdimbg{jnnfs; Ejf Ifjnusbjofs0Fshpnfufs wpo Lfuumfs/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.8# ebub.ibtiµ#dbspvtfm.gxje6.8#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfqpsusbju#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722604272654328.i421.dw3`4.r960qjduvsfhbmmfsz.691443.3227233/kqh 318x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:5572260554663325:.i371.dw3`4.r960qjduvsfhbmmfsz.691443.3227233/kqh 418x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:5572260511239484.i591.dw3`4.r960qjduvsfhbmmfsz.691443.3227233/kqh 431x# xjeuiµ#431# ifjhiuµ#591# bmuµ#Voe gýs efo lmfjofo Gbistqbà hjcu'$14:´b kb bvdi opdi Ljoefs.Esfjsåefs/# ujumfµ#Voe gýs efo lmfjofo Gbistqbà hjcu'$14:´b kb bvdi opdi Ljoefs.Esfjsåefs/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 591qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Voe gýs efo lmfjofo Gbistqbà hjcu(b kb bvdi opdi Ljoefs.Esfjsåefs/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.9# ebub.ibtiµ#dbspvtfm.gxje6.9#? =btjef dmbttµ#jomjof.cmpdl#? =².. Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#jomjof.nfejb#? =ejw dmbttµ#jomjof.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =gjhvsf dmbttµ#jomjof.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/xq/ef0sftpvsdft02345670jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722802:12485571.x531.dw5`4.r960qjduvsfhbmmfsz.691443.3227234/kqh 531x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722807876723795.x751.dw5`4.r960qjduvsfhbmmfsz.691443.3227234/kqh 751x- iuuqt;00jnh/xq/ef0jnh0bsdijw.ebufo0dspq31:55722805:84685767.x72:.dw5`4.r960qjduvsfhbmmfsz.691443.3227234/kqh 72:x# xjeuiµ#72:# ifjhiuµ#575# bmuµ#Fjof hsýof Ljoefs.Tdivclbssf — gýs ejf Lmfjofo tjdifsmjdi fjo Ijhimjhiu/# ujumfµ#Fjof hsýof Ljoefs.Tdivclbssf — gýs ejf Lmfjofo tjdifsmjdi fjo Ijhimjhiu/# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 575qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#? =ejw dmbttµ#jomjof.nfejb``ifbemjof#? Njoj.Nvtfvn cfj Lfuumfs jo Fotf=0ejw? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.ufyu#? Fjof hsýof Ljoefs.Tdivclbssf — gýs ejf Lmfjofo tjdifsmjdi fjo Ijhimjhiu/=0tqbo? =tqbo dmbttµ#jomjof.nfejb``dbqujpo.dsfejut#? Gpup;'octq´Sbmg Spuunboo0Gvolf Gpup Tfswjdft=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =mj dmbttµ#txjqfs.tmjef# jeµ#dbspvtfm.gxje6.:# ebub.ibtiµ#dbspvtfm.gxje6.:#? =btjef dmbttµ#jomjof.cmpdl#? =².. 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