Olympia

Die deutschen Olympiasieger kehren als Helden heim

Ende einer Dienstreise: Aufstellen zum Gruppenfoto am Frankfurter Flughafen – die deutschen Olympiateilnehmer sind zurück in Deutschland.

Ende einer Dienstreise: Aufstellen zum Gruppenfoto am Frankfurter Flughafen – die deutschen Olympiateilnehmer sind zurück in Deutschland.

Foto: dpa

Essen.  Deutschland hat in Pyeongchang 31 olympische Medaillen eingesammelt. Was bringen sie den Sportlern? Ein Marketing-Experte gibt Rat.

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Persönlichkeit und Dramatik

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Sportarten müssen TV-gerecht sein

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