Interview

Ohne Digitalisierung hat der Einzelhandel keine Zukunft

Ebbo Tücking war lange im Einzelhandel unternehmerisch tätig und ist zugleich der dienstälteste Dozent an der privaten Iserlohner Hochschule.

Ebbo Tücking war lange im Einzelhandel unternehmerisch tätig und ist zugleich der dienstälteste Dozent an der privaten Iserlohner Hochschule.

Foto: ue

Iserlohn.  Der Marktanteil des Online-Handels steigt, lokale Geschäfte verschwinden: Prof. Tücking über Lösungsansätze im Überlebenskampf des Einzelhandels.

Der Online-Handel hat im vergangenen Jahr erstmals die 10-Prozent-Mark­e beim Marktanteil überschritten. Das macht dem stationären Einzelhandel zu schaffen. Fachhändler und kleine Boutiquen verschwinden vor allem in kleineren Gemeinden aus dem Stadtbild. Was dagegen helfen könnte, haben wir mit Prof. Ebbo Tücking besprochen, Fachdozent für Gründungsmanagement und Marketing an der University of Applied Sciences Europe (UE) in Iserlohn.

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